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Ad of the Day: Tampon Subscription Service HelloFlo Is 'Like Santa for Your...
Feminine-hygiene products have come a long way from being squeamish even just about the V-word. This hilariously written long-form spot for HelloFlo, a tampon subscription service, is full of great...
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The 7 Most Inspiring Ad Campaigns for Women in 2013
It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to...
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Girl Fakes Getting Her Period, and Pays the Price, in Hilarious New Ad From...
Hello Flo, a tampon subscription service, had a major advertising hit last summer with "Camp Gyno," a hilarious long-form spot about a pre-teen girl who becomes a product- and advice-dispensing despot...
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Adweek's Top 5 Commercials of the Week: June 13-20
This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a precocious pre-teen sets a new...
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The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book
You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like...
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Ad of the Day: Hello Flo Targets Moms With Painfully Funny 'Postpartum: The...
Hello Flo is growing up—sort of. The company has had two hilarious viral successes in advertising its Period Starter Kit for girls—with "Camp Gyno" (10 million YouTube views) and "First Moon" (30...
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Move Over, Tooth Fairy. HelloFlo Tells the Story of the Period Fairy in...
In the pantheon of mythical creatures, one character has been curiously lost to history, though not to herstory—the Period Fairy, who visits girls when they get their first period. HelloFlo tells the...
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These Empowering Ads Were Named the Best of #Femvertising
Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women's lifestyle digital media company, will...
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HelloFlo's Creative Team Is Back With an Ad About a 'Fitbit for Your Vag'
From HelloFlo founder Naama Bloom and writer Sara Saedi (who penned HelloFlo spots "Postpartum: The Musical" and "The Period Fairy") comes another quirky, humorous look into the anonymous world of...
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In Acquiring HelloFlo, SheKnows Media Is Getting a Viral Content Machine
You may not have purchased feminine-hygiene products from HelloFlo, but you've probably heard of the company. With hits like "Camp Gyno" and "First Moon Party," HelloFlo made a name for itself with...
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Ad of the Day: Aunt Flo Comes to Town, and Is Comically Busy, in HelloFlo's...
HelloFlo, famed for its comic, disruptive ads about feminine hygiene products—see "Camp Gyno" and "First Moon Party"—has released another long-form spot. Playing off the phrase "Aunt Flo's in...
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